This campaign aims to address the illegal foreign fishing that is happening off South Africa's coastlines as we only two functional navy vessels that are capable of going more than 40 miles. This means that there’s no one there to regulate and stop them from pillaging our oceans. The campaign aims to Visualy link the old Battleship boardgame from people’s childhood to Sea Shepard’s direct action and intervention mentality all to stop foreign illegal fishing in South Africa’s waters by bringing Sea Shepard further down the coast

of Africa, and positioning boats off South Africa's economic zone. This through the sales of “Missiles” and Boardgames.

Interactive Billboard 

Alternative/ Guerilla Tactic Advertising - Using already sunken vessels in Cape Towns harbours as advertising. 

Sea Shepard interactive missile packaging and missile to place in the interactive billboard. 

Collateral - Limited Edition Battleship Boardgame 

Presentation Boards